Three rescues, one name.
HeiTongByMeow is named after three cats. This is their story.
Hei
Hei came first — my black boy, rescued in 2024, and the calmest presence in the house. While the others chase and explore, Hei watches from his favourite spot and waits for you to come sit with him. He's the reason this all started — the first set of vet records I needed to track.
Tong
Tong was found sick in the rain before a shelter saved her. I adopted her in 2025, and she's spent every day since exploring every corner she can find. She's the one who tests boundaries — and the one whose vaccination schedule I kept losing track of. She made the spreadsheet necessary.
Meow
Meow arrived in 2026 — my youngest boy, another black cat, who mostly just follows Tong around and pretends it was his idea. Three cats, three sets of everything, and suddenly sticky notes weren't cutting it anymore. Meow didn't create the problem — but he made it impossible to ignore.
How the name works
Three rescues, one name. The shop, the arcade, and every product in between are built from the real experience of managing a multi-pet household.
The story behind the tools
With three cats came three sets of vet records, vaccination schedules, medications, and weight logs — and exactly zero tools that handled all of them together. I was juggling sticky notes, phone apps, and fading memories, and still showing up to appointments with no idea which cat had which vaccine, or when.
So I built something. A spreadsheet first, then a printable for when I didn't have my laptop at the clinic. Then a checklist when a friend asked. Then a dog tracker when the household grew. Then a budget when the pet bills started adding up.
Somewhere along the way the cats got their own arcade. Eighteen tiny browser games, six for each cat — endless runners, daily hidden-object puzzles, drawing toys, an idle dreamscape. Free to play. They are the side-project where the brand gets to be playful instead of practical.
Then came the apps, six of them, each one something I wanted for myself first. Focus with Hei is the first one out: a focus timer for iPhone where Hei sits at the window while you work. It has been on the App Store since November. The other five are still on my desk: Purr, cat sleep sounds, with one room you can already try in your browser; Hei's Rooftops, the arcade's moonlit leaping game spun out as its own iPhone app; WhiskerWell, for medications and vet visits; HeiTong Pets, a cat for your Apple Watch; and the Arcade app, these eighteen games for iPhone.
Everything is made by hand, one tool at a time, at a kitchen table. If something here was useful or made you smile, the tip jar is on Ko-fi — coffee for me, snacks for the cats.