Privacy notice
Effective 15 September 2026
This notice explains how HEITONGBYMEOW PTE. LTD. (UEN 202637797M), a company incorporated in Singapore, handles personal data across its website, its apps and games, and the storefronts through which it sells digital products.
What we collect and how
Our apps and games. Our apps record usage events — which screens are opened and which features are used — against a random identifier created on your device when the app is installed. That identifier is pseudonymous: it is not your name, an email address, an account or a device identifier. The arcade also shows non-personalised advertising through Google's Mobile Ads SDK (AdMob); Google receives data for that purpose, including device identifiers, under its own privacy policy. Where an app's data practices change, its App Store or Google Play listing will say so before you download it, and this notice will be updated.
Visiting this website. This site records the same kind of usage events — which pages are opened and which games are played — against a random identifier kept by your browser. It records the page's path only, never the query string.
It also records when you click a link that leaves for a store — Etsy, Gumroad, Payhip or Ko-fi — which of those it was, which product the link pointed at, and the page you left from. What happens on their site is theirs, and we cannot see it.
When an email form scrolls into view we record that it was reached, and if sending it fails we record which way it failed; the address itself is not part of either record. If you give us an email address through a form here, we store it with the form it came from and the date.
Buying from us. Our apps and digital products are sold through Apple, Google, Etsy, Gumroad and Payhip. Those companies take your payment and hold your payment details under their own privacy policies; we never receive or store them. We receive limited order information, which may include your name or username, what you bought, and the email address attached to the order.
Contacting us. If you email us, we receive your email address and whatever you write.
What we use it for
Order information is used to deliver what you bought, to resend files if a download fails, and to keep the accounting and tax records Singapore law requires of us. Messages you send are used to answer you. Usage events are used to understand which pages and features are used, so we know what to build and fix — a business improvement purpose under Singapore's Personal Data Protection Act. We use personal data for nothing else. We do not sell it, and we do not send marketing to anyone who has not asked for it.
Who else sees it
Only the storefronts named above, and our email and website providers, each acting for us. We require that anyone handling personal data on our behalf protects it to a standard at least equal to our own. We also disclose personal data where the law compels us to.
Google also receives data through the advertising in the arcade app, under its own privacy policy and under terms that require it to protect that data to a standard at least equal to our own.
Some of these providers operate outside Singapore. Where personal data is transferred abroad, we take reasonable steps to ensure it remains protected to a comparable standard.
If the company is ever sold, merged, or transferred, personal data may pass to the buyer as part of the business, as Singapore law provides for.
If personal data is ever exposed in a way likely to cause you significant harm, we will notify you and the Personal Data Protection Commission, as the law requires.
How long we keep it
Messages are deleted once the matter is closed. Records connected to a sale are kept for five years, which Singapore tax and company law requires, and deleted after that. Usage events are kept while they are useful for deciding what to build, and deleted when they are not.
Getting your data deleted, or seeing what we hold
Email our Data Protection Officer. You can ask us for a copy of the personal data we hold about you, ask us to correct it, ask us to delete it, or withdraw your consent to our using it, and we will respond. We keep records connected to a sale for the five years described above, and cannot delete those before then. Usage events are not held against your name, so we can only find and delete them if you can tell us the random identifier your browser or app generated. Withdrawing consent may mean we can no longer provide support or resend a purchase.
Before we act on a request we need to be reasonably sure it comes from you, so we may ask you to confirm something only you would know. We may charge a reasonable fee for a copy of your data, and will tell you the amount before we start any work. We may also decline a request where the law allows us to — one that is frivolous, or that would take effort out of all proportion to what it would tell you.
Data held by Apple, Google, Etsy, Gumroad or Payhip is controlled by them, and requests about it should go to them directly.
Children
This is a general-audience site, and these are general-audience apps. They are not directed at children, and we do not knowingly collect personal data from a child. If you believe a child has given us personal data, email our Data Protection Officer and we will delete it.
Contact
This is the business contact information of our Data Protection Officer, published under section 11(5) of Singapore's Personal Data Protection Act 2012. If we have not resolved your concern, you may raise it with the Personal Data Protection Commission of Singapore at pdpc.gov.sg.
Changes
We update this notice when our products or practices change. The date at the top shows when it was last revised.